martín romanella.

“I believe that a commercial can be rich and multi-layered and reward a casual audience with an unexpected visual experience.”

His distinctive cinematic directing style of subtle acting, eerie and dreamy visuals, non-linear structure, poetry and atmospheric scenarios, has taken Martín to all corners of the globe.

Born in Buenos Aires, he has lived in London, Los Angeles, New York, Vienna, Spain, believing that adapting to other cultures with an observational eye makes you an autodidact sociologist. At the end of the day, Martin has learned that a big part of moving a large audience is actually knowing it.

Epic scenarios, automotive, fashion films, being a multi-faceted shooter has allowed him to work for a variety of subject matters from period films to lifestyle.

Client: Chevrolet

Product: Onix

Agency: Commonwealth//McCann

Country: Argentina