LEILA FISHER.

“Some people say I’m too invested in my work. I say I’m passionate. And I think that passion is evident in my work.”

Photographer and director Leila’s true ability is capturing a mood. She believes that tone is all-important. “It informs all aspects of the production – and is the essential “soft” communication that viewers are left with. The execution lies in the detail.” Leila believes that, as a woman, she often has a better connection whist working with other women. “That ease translates to better images in front of the camera.”

“Do you wanna join us?”

With just this one line from the agency to sell a new youth-targeted mobile phone provider, Leila ideated various scenarios which would make it difficult to say ”No”.